Website maintenance


Successful website means properly working website

Keeping your website maintained is crucial path to the successful online business. Avoiding regular website maintenance is like avoiding regular vehicle maintenance. You wouldn’t drive your car very long if you didn’t look after its maintenance, right? The same is with you website. You shouldn’t run a online business without regulary maintenaned website. Just like car, the website can break and stop working in the middle of your business journey.

Websites are “alive”

Websites should work properly 24/7. And if in some part of that time your website is broken or is facing downtime, you may actually be throwing money out the window and  losing potential customers. When visitors go to website and see that the website is broken, they often leave from your website.

The benefits of regular maintenance

Many people don’t realize that the regular website maintenance can help them to improve their online presence and make benefits to their business.

Keeping WordPress software and plugin updated and functioning properly are key parts of good website performance and uptime.

Regular analytics monitoring, design changes, and fresh content are the path to the business growth.

Maintenance workflow

Along with the regular website backups, I also take care to backup the website before making any changes or updates. Then afterward, I check the website for any issues.
Keeping the record of which plugins are updated gives me possibility to quickly resolve any issues caused by the plugin incompatibility or etc. I’ve also constantly monitor website uptime and I can quickly react if website is down.

Doing it yourself

Maintaining website is not easily job, and if you doing it yourself you can make more damage to it. It can cost you much more to click on the  update button then to have a professional help to do it for you. Sometimes updates can break your website, and without having fresh backup and record of what has done previously, you will need to spend lot of money on a professional to fix your website. And possibly loosing all your content udpates, sales orders and etc.

It costs more to fix than to maintain

Not regulary maintain your website can damage the look and functionality of your website. When that happens there’s two options. One is to try to fix it yourself, in which case you may do more damage if you don’t have necessary knowledge. Or two, you can pay the for a proffessional to fix it. In many cases option two costs more than you think.

Sign up for website care plans

Just like you won’t try to fix your car if you are not mechanic, you probably won’t try to fix your website if you are not a web developer.

Having a professional who can take care of your website is a path to the business growth. You will have more time to focus on your business and fewer worries about your website functionality.

Why not deal with what you know best and let me deal with what I know best? If you are interested in securing a maintenance contract for your website, contact me to learn how I can help you to keep your website working properly.


About the Author

Freelance WordPress developer who offers full stack web development services. Occasionally writes about business and WordPress development. When not in front of the computer can be found on a bicycle or enjoying good beer.


Subscribe here in order to occasionally receive updates about new posts